Men's Aesthetics are on the Rise

Who is the BOTOX Cosmetic patient? Men are shifting the perception

• Neurotoxins are the No. 1 nonsurgical cosmetic procedure since 2002
• 84% increase in injectable botulinum toxin procedures since 2010 *

Men's No. 1 nonsurgical procedure

* American Society of Plastic Surgeons

The Male Patient from a survey of aesthetically oriented men

• Cares about his facial appearance
• Well educated
• In a relationship
• Aware of fashion trends
• Tends to use social media
• Exercises to stay fit

Men's concerns are similar to those of women

Men may be concerned that treatments with BOTOX Cosmetic will be noticeable to others, take too long or that Botox is only for women. The fact is that no one needs to know since Botox subtly smoothes your lines and wrinkles. A recent clinical study on BOTOX Cosmetic for moderate to severe frown lines included 17.5% male patients, while a crow's feet study included about 12% men. Treatments only take about 10 minutes with minimal downtime.

• Research shows that men don't want to look overdone or fake
• 80% of men chose crow's feet as their highest priority treatment area

BOTOX Before & After